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Fiji’s Adventure Capital will undergo an array of activities this year by focusing more on communicating with its tourism markets with an ongoing investment on a marketing campaign programme.

Pacific Harbour Tourism Association steering committee member, Alfred Christoffersen in a recent interview said this is part of re-establishing their brand and image as their core activities.
“Communicating with the market makes up the early stages of our plans and following on from this is a focus on infrastructure development and improvements focused in tourism,” Mr  Christoffersen said.

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The construction of the multi-million-dollar marina at the Pearl South Pacific Resort and Spa in Pacific Harbour is set to turn the getaway into a world-class tourist resort.

And its progress and returns are closely monitored by stakeholders of developers Mineral Resources Development Company (MRDC) in Papua New Guinea.

MRDC chairman Sir Manasupe Zurenuoc said the $8m marina investment was one of the company’s first major development projects outside of PNG and engaging professionals and independent experts had been a priority for MRDC.

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There is now a renewed push for Pacific Harbour to reach its potential as the country’s Adventure Capital. This follows the official launch of a rejuvenated brand during October/November 2013 with the township’s new signage being unveiled recently.

Led by the Pacific Harbour Tourism Association, Fiji’s Adventure Capital will be sporting a new look, rolled out across collateral, signage, promotions materials and a new website

The association’s Steering Committee said: “We’re excited about this new push. Developing our brand strategy has been a community effort, Pacific Harbour’s households and businesses pooling resources, energy and smarts to create something wonderful. Pacific Harbour is a truly unique destination in Fiji. We’re home to some of Fiji’s most sought after activities, as well as experiences only found here. We don’t just call ourselves Fiji’s Adventure Capital, we are indeed Fiji’s Adventure Capital.”

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New freehold Fijian property up for sale

With news of Fijian Property sales are at an all time high, many locals and foreigners are buying freehold land and building homes in Pacific Harbour.

One such property recently on the market is the 17 acre freehold commercial waterfront site at Pacific Harbour, owned by a senior Japanese citizen who has resided in the area for 13 years.

Resort Homes Fiji managing director Richard Snowsill said, “The property is located in the centre of Pacific Harbour within walking distance of the school, post office, supermarket, boutique shops and the beach.”

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Papua New Guinea’s Mineral Resources Development Company Director/Chairman of Investments, Mr Simon Korua has signalled their growing confidence in the Fijian Tourism Industry with further investments in Pacific Harbour during the opening of the Pacific Bar & Grill Restaurant at The Pearl South Pacific Resort recently.

As new owners of The Pearl South Pacific Resort, Spa & Championship Golf Course, the Mineral Resources Development Company is investing $99 million in the property.
With a completion date for all developments scheduled for first quarter 2015, the investment will complete three phases of construction/building for the property.

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Nanuku Cove Estates (formally Taunovo Bay Resort & Spa) have signalled their intentions in setting new benchmarks in high-end luxury accommodation after are completing construction on their new clubhouse and exciting new restaurant and bar. Nanuku will soon begin to market beachfront lots to very high end clients.

This includes the completion of the infrastructure for the Nanuku Cove Estates precinct, construction of a new Nanuku Resort central facility, refurbishment of all the resort villas and upgrading of the Nanuku Resort Airport. To complete this major expansion and construction work, the project has directly employed over 190 workers from the area with an additional 60 workers indirectly employed.

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The Pearl South Pacific Resort has a stellar reputation and is a popular destination with tourists, yachties and locals alike. The hotel has recently been acquired by the Mineral Resources Development Company (MRDC) of Papua New Guinea. MRDC has launched impressive plans that will see Pacific Harbour as the new modern marina and resort lifestyle destination.

The Pearl South Pacific Resort and Spa has begun plans to develop an additional 150 rooms, plus five new restaurants and bars. On completion the property will feature 230 rooms with rumors of several overwater bungalows being included.

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Construction work on the new Navua Hospital has already started.

Ministry of Health spokesperson Shalvin Deo said staff quarters and in-patient facilities were under construction following a geological assessment.

“The work is expected to be completed by mid of next year,” Mr Deo said.

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